TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 0131293729 (lnt. ed.) (pbk)
U1  - 658.8 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -