Prahalad, C. K. <br/><br/>
The future of competition :  co-creating unique value with customers / 
C. K. Prahalad, Venkat Ramaswamy. 
 - Boston, Mass. :  Harvard Business School Press,  c2004. 
 - xiii, 257 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1578519535 (hbk.) 9781578519538 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition.<br/>Customer relations.<br/>Customer services.<br/>Strategic planning<br/>Economic value added.<br/>Success in business
<br/><br/><label>Dewey Class. No.: </label>658.4  / PRA