TY  - BOOK
AU  - Prahalad,C.K.
AU  - Ramaswamy,Venkatram
TI  - The future of competition: co-creating unique value with customers 
SN  - 1578519535 (hbk.)
U1  - 658.4 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Competition
KW  - Customer relations
KW  - Customer services
KW  - Strategic planning
KW  - Economic value added
KW  - Success in business
N1  - Includes index
ER  -