TY - BOOK AU - Lee,Khai Sheang AU - Lim,Guan Hua AU - Tan,Soo Jiuan TI - Competing for markets: growth strategies for SMEs SN - 0071189599 (pbk) U1 - 658.4012 PY - 2002/// CY - Singapore PB - McGraw-Hill KW - Small business KW - Asia, Southeastern KW - Case studies KW - Business planning KW - Marketing ER -