Management Science Applications in Tourism and Hospitality / 
Zheng Gu, editor. 
 - Binghamton, NY:  Haworth Hospitality Press,  c2004. 
 - xi, 116 p. :  ill. (some col.) ;  28 cm. 
<br/><br/> "Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume     16, numbers 2/3 2004." -- T.p. verso 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface.- A Multi-Criteria Approach to destination benchmarking: A case study of state tourism advertising programs in the United State.- An exploratory investigation of multiunit restaurant productivity assessment.- Hotel Labor productivity assessment: A data envelopment analysis.- Using data envelopment analysis for measuring and  benchmarking productivity in the Hotel Sector.- Modeling Tourism demand: A decision rules based approach.- Initially Testing an improed extrapolative hotel room occupancy rate.- Forecasting in short-term planning and management for a casino buffet restaurant.- applying city perception analysis (CPA) for destination positioning decisions.- Index. 
<br/><br/><label>ISBN: </label>0789025183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management.<br/>Hospitality industry--Management.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / MAN