TY  - BOOK
AU  - Damodaran,Aswath
TI  - Investment fables: exposing the myths of "can't miss" investment strategies 
T2  - Financial Times Prentice Hall books
SN  - 0131403125 (hbk.)
U1  - 332.6 
PY  - 2004///
CY  - London
PB  - Financial Times Prentice Hall
KW  - Investment analysis
KW  - Investments
N1  - Investment Fables : Tall Tales about stocks.  - Ch.  1.  Introduction.  - Ch.  2.  High dividend stocks: Bonds with price appreciation?  -  Ch.  3.  This stock is so cheap! The low price-earnings story.  - Ch.  4.  Less than book value? what a bargain! - Ch.  5.  Stable earnings, better investment? - Ch.  6.  In search of excellence: Are good companies good investments? - Ch.  7.  Grow, baby, grow! : The growth story.  - Ch.  8.  The worst is behind you: The contrarian story.  - Ch.  9.  The next big thing: new businesses and young companies.  - Ch.  10.  Mergers and returns: The acquisitive company.  - Ch.  11.  A sure thing: No risk and sure profits.  - Ch.  12.  It's all upside: the momentum story.  Ch.  13.  Follow the experts.  - Ch.  14.  In the long term....Myths about markets.  - Ch.  15.  Ten lessons for investors
ER  -