The effective use of market research : how to drive and focus better business decisions /
Robin J. Birn.
- 4th ed.
- London : Kogan Page, 2004.
- xiv, 226 p. ; 24 cm.
- Market research in practice .
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
074944200X
Marketing research. Decision making. Strategic planning Success in business