TY - BOOK AU - Birn,Robin TI - The effective use of market research: how to drive and focus better business decisions SN - 074944200X U1 - 658.83 PY - 2004/// CY - London PB - Kogan Page KW - Marketing research KW - Decision making KW - Strategic planning KW - Success in business N1 - Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business ER -