Perreault, William D.,  Jr. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, E. Jerome McCarthy 
 - Fifteenth edition 
 - xli, 793 pages ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
 - Irwin/McGraw-Hill series in marketing .
 - Irwin/McGraw-Hill series in marketing .
<br/><br/> Accompanied by 1 CD-ROM (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. Fifteenth edition. William D. Perreault Jr., E. Jerome McCarthy.  Accompanied by : Instructor CD-ROM (Vol. 1 & 2) (4 3/4 in.) 
<br/><br/><label>ISBN: </label>0072525231 (paperback : international edition) 0071113320 (package) 007111176X (paperback : international edition) 0072525290 (instructor CD-ROM : volumes 1 & 2) 0072525274 (student CD-ROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER