TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0072525231 (paperback : international edition)
U1  - 658.8 
PY  - 2005///]
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Accompanied by 1 CD-ROM (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. Fifteenth edition. William D. Perreault Jr., E. Jerome McCarthy; Accompanied by : Instructor CD-ROM (Vol. 1 & 2) (4 3/4 in.)
ER  -