Wells, William,  1926- <br/><br/>
Advertising :  principles and effective IMC practice / 
William Wells ... [et al.]. 
 - Singapore :  Pearson Education South Asia Pte Ltd.,  c2007. 
 - xxxiii, 650 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0131676601 (pbk.) 9780131676602 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL