Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 7th edition 
 - xxxviii, 774 pages :  colour illustrations ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanied by : 1 CD-ROM (4 3/4 in.) : Xtra CD-ROM 7th edition 
<br/><br/>Includes bibliographical references (pages 742-744) and index. 
<br/><br/><label>ISBN: </label>0324147988 (hardback) 032418817X (CD-ROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM