TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Marketing
SN  - 0324147988 (hardback)
U1  - 658.8 
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
KW  - Management
N1  - Accompanied by : 1 CD-ROM (4 3/4 in.) : Xtra CD-ROM 7th edition; Includes bibliographical references (pages 742-744) and index
ER  -