Cheverton, Peter. <br/><br/>
Key marketing skills :  strategies, tools, and techniques for marketing success / 
Peter Cheverton ; [foreword by Malcolm McDonald]. 
 - 2nd ed. 
 - London ;  Sterling, VA :  Kogan Page,  2004. 
 - xiii, 383 p. :  ill. ;  25 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0749442980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHE