Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 10th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2004. 
 - viii, 696 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131230301 (pbk : Int ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER