Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler & Kevin Lane Keller. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009. 
 - xvi, 362 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136026600 (pbk.) 0136026605 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT