Marketing / 
Roger A. Kerin ... [et al.] 
 - 7th ed. 
 - New York :  McGraw-Hill/Irwin,  c2003 
 - xlii, 741 p. ;  28 cm +  1 electronic optical disc (Student's Resource  CD-ROM)(4 3/4in.) +  1 electronic optical disc (Instructor's Resource CD-ROM)  (4 3/4in.) 
 - The Irwin / McGraw-Hill series in marketing .
<br/><br/>Accompanied by 1 electronic optical disc (CD-ROM) : Marketing : Student's resource CD-ROM. ISBN 0072468963 Accompanied by  Instructor's manual to accompany Marketing by  Roger A. Kerin...[et al.]. ISBN : 0072468890 Accompanied by  Instructor's Resource CD-ROM (IM, TB, CTB, ICA Guide, CTN) to accompany Marketing by  Roger A. Kerin...[et al.]. ISBN : 0072468890 
<br/><br/><label>ISBN: </label>0071151222 (Int.ed.) 0072410752 (hbk.) 0072553391 (pkg) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR