Bowie, David. <br/><br/>
Hospitality marketing:  an introduction / 
David Bowie and Francis Buttle. 
 - Oxford :  Elsevier,  c2004. 
 - 350 p. :  ill. ;  25 cm. 
<br/><br/>Pt A: Introduction 1. Introduction to hospitality marketing. -- Pt B: Pre-encounter marketing 2. Marketing research. 3. Understanding and segmenting customers. 4. Competitive strategies. 5. Developing the offer. 6. Locating the offer. 7. Pricing the offer. 8. Distributing the offer. 9. Communicating the offer. -- Pt C: Encounter marketing 10. Managing the physical environment. 11. Managing service processes. 12. Managing customer-contact employees. -- Pt D: Post-encounter marketing 13. Managing customer satisfaction. 14. Relationship marketing. -- Pt E: The marketing plan 15. Marketing planning. -- Index. 
<br/><br/><label>ISBN: </label>0750652454 (pbk.) 9780750652452 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Hotels--Marketing.<br/>Restaurants--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / BOW