Blythe, Jim. <br/><br/>
Business-to-business marketing management :  a global perspective / 
 Business to business marketing management :  a global perspective 
Jim Blythe, Alan Zimmerman. 
 - xviii, 403 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1844800016 (paperback) 9781844800018 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY