Hulbert, James M. <br/><br/>
Total integrated marketing :  breaking the bounds of the function / 
James Mac Hulbert, Noel Capon, Nigel F. Piercy. 
 - London :  New York :  Kogan Page  Free Press,  2003. 
 - xii, 356 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>074944018x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HUL