TY  - BOOK
AU  - Nykiel,Ronald A.
TI  - Hospitality management strategies
SN  - 0130618764 (pbk.)
U1  - 647.94068 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 449-451) and index; Part 1: Understanding Strategy, Forces, Selection, and Positioning. 1. Hospitality Management Strategies in Perspective. 2. External and Internal Driving Forces. 3. Strategy Selection and Positioning. Part 2: The Growth Strategies of Development, Financial Options, and Brand Strategy. 4. Business Development Strategies. 5. Financial Strategies. 6. Brand Strategy and Management. Part 3: The Offensive (Revenue Development) Strategies of Marketing, Sales, and Customer Retention. 7. Marketing Strategies. 8. Sales Strategies. 9. Customer Service and Quality Strategies. Part 4: The Functional Strategies of Human Resources, Technology, and Purchasing. 10. Human Resource Management Strategies. 11. Technology Management and Applications. 12. Purchasing Concepts. Part 5: The Defensive (Business Preservation) Strategies of Risk Management, Crisis Management, and Communications. 13. Risk Management. 14. Crisis Management. 15. Communications and Public Relations. Part 6: The Implementation of Strategic Planning, Organizational and Operational Concepts, and Leadership. 16. The Strategic Planning Process. 17. Organizational and Operational Concepts. 18. Leadership Profiles
ER  -