Burns, Alvin C. <br/><br/>
Marketing research :  online research applications / 
Alvin C. Burns, Ronald F. Bush. 
 - 4th ed. update with SPSS 12.0 
 - Upper Saddle River, NJ :  Pearson Education/Prentice Hall,  c2005. 
 - xxxi, 642 p. :  ill. ;  27 cm. +  1 electronic optical disc (CD-ROM) (4 3/4in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Accompanied by 1 electronic optical disc (CD-ROM) : SPSS Student version 12.0 
<br/><br/><label>ISBN: </label>0131494163 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR