TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 013196853X (paperback : international edition)
U1  - 658.8 
PY  - 2006///]
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -