Lehmann, Donald R. Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 6th ed., Intl. ed. - Boston : McGraw-Hill/Irvin, 2004, c2005. - xii, 256 p. : ill. ; 23 cm. - McGraw-Hill/Irwin series in marketing . Includes index. ISBN: 007123831X (pbk.) Subjects--Topical Terms: Marketing--Management.--United States Dewey Class. No.: 658.802 / LEH