TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 007123831X (pbk.)
U1  - 658.802 
PY  - 2004///, c2005
CY  - Boston
PB  - McGraw-Hill/Irvin
KW  - Marketing
KW  - United States
KW  - Management
N1  - Includes index
ER  -