TY  - BOOK
AU  - Boyce,John David
TI  - Marketing research
SN  - 007471421X (paperback)
U1  - 658.83 
PY  - 2005///]
CY  - North Ryde, N.S.W.
PB  - McGraw-Hill Australia Pty Limited
KW  - Marketing research
N1  - Includes index
ER  -