Day, George S. <br/><br/>
Market driven strategy :  processes for creating value / 
George S. Day ; with a new introduction 
 - N.Y. :  Free Press,  c1999. 
 - xix, 405 p. ;  25 cm. 
<br/><br/> Originally published: New York : Free Press ; London : Collier Macmillan, c1990. 
<br/><br/>Includes bibliographical reference (p.377-394) and index. 
<br/><br/><label>ISBN: </label>068486536X (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / DAY