Marketing research / 
David A. Aaker ... [et al.]. 
 - Pacific Rim ed. 
 - Milton, Qld. :  John Wiley,  c2005. 
 - xviii, 686 p. :  ill. ;  26 cm. 
<br/><br/> Includes index.  Originally published: New York, 2001.  An adaptation by Meredith Lawley. 
<br/><br/> For undergraduate tertiary students. 
<br/><br/><label>ISBN: </label>0470805021 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR