TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471484261 (pbk.)
U1  - 658.8 
PY  - 2005///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -