Lynch, Mary.

Weathering the storm: a crisis management guide for tourism businesses / Mary Lynch. - Leicester, UK : Troubador, c2004. - viii, 131 p. : 22 cm.

Foreword - 1. Introduction - 2. The path of a crisis: - 3. Speaking with one voice - 4. How bad is it? - 5. Yes minister - 6. 'They would say that, wouldn't they?' - 7. The customer - 8. Marketing your way out of a crisis - 9. How long does it take to recover? - 10. Looking for the silver lining - Appendix : Tier group emergency response procedure - Attitudes to foot and mouth in the countryside in england.

190474463X


Tourism--Management.
Crisis management.

338.4791 / LYN