Research methods in business studies : a practical guide /
Pervez N. Ghauri, Kjell Gronhaug
- 3rd ed.
- Harlow, England : Financial Times / Prentice Hall, 2005.
- xviii, 257 p. : ill. ; 24 cm.
Part I. Challenges and ambiguities of business research. 2. Research in business studies. -- Part II The research process: 3. The research process. 4. Research problems. 5. Research design. 6. Measurements. 7. Data sorces. 8. Data collection. 9. Sampling in empirical research. 10. Preparation and analysis of data. -- Part III Implementation: 11. Quantitative data analysis. 12. Qualitative data analysis. 13. Writing the final report. References. Index.