TY - BOOK AU - Ghauri,Pervez N. AU - Grønhaug,Kjell TI - Research methods in business studies: a practical guide SN - 0273681567 U1 - 650.072 PY - 2005/// CY - Harlow, England PB - Financial Times / Prentice Hall KW - Business KW - Research KW - Management N1 - Part I. Challenges and ambiguities of business research. 2. Research in business studies. -- Part II The research process: 3. The research process. 4. Research problems. 5. Research design. 6. Measurements. 7. Data sorces. 8. Data collection. 9. Sampling in empirical research. 10. Preparation and analysis of data. -- Part III Implementation: 11. Quantitative data analysis. 12. Qualitative data analysis. 13. Writing the final report. References. Index ER -