Aaker, David A.  1938- <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 8th ed. 
 - New York :  John Wiley,  c2004. 
 - xvii, 774 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471451681  (hbk) (Int.ed) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK