TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0471451681  (hbk) (Int.ed)
U1  - 658.83 
PY  - 2004///
CY  - New York
PB  - John Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -