Revenue management: Hard-core tactics for market domination /
Robert G. Cross.
- Ney York : Broadway Books, c1997.
- xii, 276 p. : ill. ; 21 cm.
Includes Index.
Acknowledgments - Introduction - 1. Entropy, anorexia, and empty profits - 2. Finding the '"Lost" $300 million - 3. The core concepts of revenue management - 4. Case study: the attack of the laser fares - 5. The RM revolution - 6. Launching the revenue rocket - 7. Case study: national car rental's near- death experience - 8. What you don't know about revenue management could kill you! - 9. The marketing renaissance - List of interviewees - Author's note - Index.