TY  - BOOK
AU  - Astroff,Milton T.
AU  - Abbey,James R.
TI  - Convention sales and services
SN  - 0962071048
U1  - 647.940688 
PY  - 2002///
CY  - Las Vegas, NV
PB  - Waterbury Press
KW  - Convention facilities
KW  - Marketing
KW  - Hospitality industry
KW  - Management
N1  - Includes index; Introduction -- Part 1 Convention sales  1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index
ER  -