Davie, William R., 1952-

Principles of electronic media / William R. Davie, James R. Upshaw. - 2nd ed. - Boston, MA : Pearson / Allyn and Bacon, c2006. - xix, 409 p. : ill. ; 24 cm.

Part 1: Introduction to electronic media - 1. Overview - 2. History of radio and television - 3. Cable and satellite - 4. Radio and television technology - 5. Digital domains -- Part 2: The business of electronic media - 6. The industry - 7. Programming and distribution - 8. Broadcast news - 9. The audience - 10. Advertising and promotions -- Part 3: Electronic media: a broader view - 11. Law - 12. Professional ethics - 13. Theory and research - 14. Public broadcasting - 15. The world.

0205449751 (pbk)


Broadcasting.
Artificial satellites in telecommunication.
Internet.

384 / DAV