TY - BOOK AU - Krippendorff,Klaus TI - Content analysis: an introduction to its methodology SN - 0761915443 (hbk.) U1 - 401.41 PY - 2004/// CY - Thousand Oaks, Calif. PB - SAGE KW - Content analysis (Communication) N1 - Part I: Conceptualizing content analysis - 1. History - 2. Conceptual foundation - 3. Uses and inferences - Part II: Components of content analysis - 4. The logic of content analysis designs - 5. Unitizing - 6. Sampling - 7. Recording/coding - 8. Data languages - 9. Analytical constructs - Part III: Analytical paths and evaluative techniques - 10. Analytical/representational techniques - 11. Reliability - 12. Computer aids - 13. Validity - 14. A practical guide. - References. - Index ER -