Test your professional English. Marketing /
Simon Sweeney.
- [New ed.].
- Harlow, England : Penguin English, c2002.
- vi, 106 p. : ill. ; 24 cm.
- Penguin English guides .
Previous ed.: published as Test your business English: marketing. 1996.
1. Basics - 2. Product - 3. Price - 4. Place - 5. Promotion - 6. Market research - 7. Consumers and market segmentation - 8. Planning and international marketing - Answers - Word list.
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