Sweeney, Simon.

Test your professional English. Marketing / Simon Sweeney. - [New ed.]. - Harlow, England : Penguin English, c2002. - vi, 106 p. : ill. ; 24 cm. - Penguin English guides .

Previous ed.: published as Test your business English: marketing. 1996.

1. Basics - 2. Product - 3. Price - 4. Place - 5. Promotion - 6. Market research - 7. Consumers and market segmentation - 8. Planning and international marketing - Answers - Word list.

0582451507


English language--Business English--Textbooks for foreign speakers.
English language--Business English
English language--Textbooks for foreign speakers.
English language--Ability testing.
English language--Business English--Problems, exercises, etc.

428.2402465 / SWE