TY  - BOOK
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0324580215 (pbk.)
U1  - 658.8 
PY  - 2009///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
N1  - "Boone & Kurtz" -- Cover; Earlier eds. published under name: Louis E. Boone, David L. Kurtz; Includes bibliographical references and indexes
ER  -