Conway, Des.

The event manager's bible : how to plan and deliver an event / Des Conway. - 2nd ed. - Oxford, UK : How To Books, 2006. - viii, 316 p. : ill, ; 25 cm.

Includes index.

1. Introduction -- 2. The event manager -- 3. The event objective -- 4. Planning the event -- 5. Health and safety -- 6. Type of event -- 7. When to run the event -- 8. Defining your target audience -- 9. Audience size -- 10. Advertising -- 11. Event attractions -- 12. Event requirements -- 13. Accommodation and services -- 14. Event site -- 15. Traffic management -- 16. Sign posting -- 17. Permissions -- 18. Car parking -- 19. Radio communications -- 20. Staffing -- 21. First aid -- 22. Security -- 23. Insurance -- 24. Emergency and normal procedures -- 25. Formal presentation -- 26. Event manager's manual -- 27. Money -- 28. Accounts -- 29. Video diary / evidence -- 30. Setting up -- 31. Site maintenance -- 32. Strip down / clear up -- 33. Final debrief -- 34. Final report -- 35. Conclusion -- Annex A -- Annex B -- Index.

9781845281349 1845281342 (pbk.)


Special events--Management.
Special events--Marketing.

394.2068 / CON