Pitts, Robert A.

Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei. - 4th ed. - Mason, OH : Thomson/South-Western, c2006. - xviii, 538 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

Ch. 1. The strategic management process -- Ch. 2. Assessing industry attractiveness and the competitive environment -- Ch. 3. Matching firm capabilities with opportunities -- Ch. 4. Building competitive advantage through distinction -- Ch. 5. Responding to shifts in competitive advantage -- Ch. 6. Corporate strategy : leveraging resources -- Ch. 7. Global strategy : harnessing new markets -- Ch. 8. Strategic alliances : partnering for advantage -- Ch. 9. Designing organizations for advantage -- Ch. 10. Organizing and learning to sustain advantage -- Ch. 11. Corporate governance : instilling long-term value.

Explores how firms build, extend, organise and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalisation, change and ethics.

0324226217 (pbk.) 9780324226218 (pbk.)


Strategic planning--United States--Case studies.
Industrial management--United States--Case studies.
Competition--United States--Case studies.

658.4012 / PIT