Strategic management : building and sustaining competitive advantage /
Robert A. Pitts, David Lei.
- 4th ed.
- Mason, OH : Thomson/South-Western, c2006.
- xviii, 538 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
Ch. 1. The strategic management process -- Ch. 2. Assessing industry attractiveness and the competitive environment -- Ch. 3. Matching firm capabilities with opportunities -- Ch. 4. Building competitive advantage through distinction -- Ch. 5. Responding to shifts in competitive advantage -- Ch. 6. Corporate strategy : leveraging resources -- Ch. 7. Global strategy : harnessing new markets -- Ch. 8. Strategic alliances : partnering for advantage -- Ch. 9. Designing organizations for advantage -- Ch. 10. Organizing and learning to sustain advantage -- Ch. 11. Corporate governance : instilling long-term value.
Explores how firms build, extend, organise and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalisation, change and ethics.