TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 0132288036 (pkg.) (Int.ed.) U1 - 658.83 PY - 2006/// CY - Upper Saddle River, NJ PB - Pearson/Prentice Hall KW - SPSS for Windows KW - Marketing research N1 - "with SPSS 13.0 student version for window" -- cover page; Includes bibliographical references and index; 1 electronic optical disc (CD-ROM) : SPSS student version 13.0. [to accompany] Marketing research, 5th ed. [by] Alvin C. Burns, Ronald F. Bush ER -