Olins, Wally. Wally Olins : the brand handbook / Wally Olins. - London : Thames & Hudson, 2010. - 112 p. : ill. (chiefly col.) ; 23 cm. Includes index. ISBN: 9780500514085 (hbk.) Subjects--Topical Terms: Branding (Marketing)Brand name products--Management. Dewey Class. No.: 658.827 / OLI 2010