TY  - BOOK
AU  - Olins,Wally
TI  - Wally Olins: the brand handbook 
SN  - 9780500514085 (hbk.)
U1  - 658.827 
PY  - 2010///
CY  - London
PB  - Thames & Hudson
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
N1  - Includes index
ER  -