Chaotics : the business of managing and marketing in the age of turbulence /
Philip Kotler and John A. Caslione.
- 1st ed.
- New York : American Management Association, c2009.
- xiii, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [191]-200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
9780814415214 (hbk.) 0814415210 (hbk.)
Marketing. Management. Business cycles. Globalization.