Gupta, Vipin Business policy and strategic management : concepts and applications/ Vipin Gupta, Kamala Gollakota, and R. Srinivasan. - Eastern Economy Edition - New Delhi : Prentice-Hall of India, c2005. - xx, 611 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 8120328620 (pbk.) Subjects--Topical Terms: Business planning. Dewey Class. No.: 658.4012 / GUP