TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakota,Kamala
AU  - Srinivasan,R.
TI  - Business policy and strategic management: concepts and applications
SN  - 8120328620 (pbk.)
U1  - 658.4012 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Business planning
N1  - Includes bibliographical references and index
ER  -