Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
Johny K. Johansson. 
 - 4th edition. 
 - xvi, 647 pages :  illustrations ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072961805 (hardback) 0071244549 (paperback : international edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.84  / JOH