Strauss, Judy. <br/><br/>
E-marketing / 
Judy Strauss, Adel El-Ansary, Raymond Frost. 
 - 4th ed., Eastern economy ed. 
 - New Delhi :  Prentice-Hall of India,  2007. 
 - xxiii, 456 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 431-438) and index. 
<br/><br/>Part I: E-Marketing in context - 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing plan -- Part II: E-Marketing environment - 4. Global markets - 5. Ethical and legal issues -- Part III: E-Marketing strategy - 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategis -- Part IV: E-Marketing management - 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Custorem relationship management -- Appendix A: Internet penetration worldwide in 2004 - B: Glossary - C: References - Index. 
<br/><br/><label>ISBN: </label>9788120330320 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / STR